Collection: Up Down Air

When it comes to being in the automotive aftermarket business, I represent the legacy of a third-generation automotive aftermarket industry family. My grandfather, Louis Poncher, was an industry pioneer and an entrepreneur who truly exemplified the spirit of a small business owner. Back in the 1950s, his shop was equivalent to what I would call a performance jobber retail shop of today. The “Original Chrome House” was an accessory store he founded in the San Fernando Valley, a suburb of Los Angeles California. After years of running his successful business, he passed away, and my father, Bert Poncher, assumed responsibilities over the shop. Bert was quite young at the time and had to not only deal with the loss of his father but with a major responsibility now in his hands.